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I am a writer and executive administrator for Trusted Clothes, which is an ethical and sustainable fashion organization. The following is a series devoted in honor of the work done in collaboration with the Schroeckers and the Trusted Clothes team. Here is part 2. Part 1 here.
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I love hearing these individual stories. It’s not only the company, the logo, and the advertising. There tends to be a narrative for each company.
Yeah, that’s right. I think we’re trying to create a strong story. Obviously, we are trying not to take ourselves too seriously. We take what we do seriously, but we don’t take ourselves seriously. We are not planning to change the world with caps. It’s just caps, but Offcut could be an example of what a company can be in the 21st century.
We are building a financially viable business from other peoples’ waste. The hope is that we can serve as an example for people much smarter than myself that can make real differences in renewable energy or electric cars. Other sustainable initiatives. We think that’s fantastic. That’s the whole point and the Offcut business model.
That’s why the CEO is the dog.
Let’s get to the denouement, with respect to other projects, what other work are you involved in at this point in time?
I do freelance journalism work. I co-directed a film, a climate documentary, last year. It was called 30 Million. We filmed in Bangladesh. It was four of us. We were funded by the UN. I’m still involved in environmental and climate change communications as part of my passion, raising awareness around climate change.
I run another company that I founded as well last year called Bamtino.com, which is a custom furniture procurement platform. That’s about it. I’m busy with three or four different things at the same time.
With regard to ethical and sustainable fashion companies, what’s the importance of them to you?
I can only speak for Offcut. What’s important for me with Offcut? It is to be a genuine brand. I think, unfortunately, there’s a lot of greenwashing these days. People can see right through it, especially if you don’t practice what you preach. People can tear you apart.
You have to be a genuine brand that stands by what you say you stand by. It is something that I really conscious of with Offcut. With Offcut, I don’t want it to be known as an environmentally sustainable brand. I don’t want people to buy our caps because they like the sustainability side of it.
I don’t think that stands up on its own two feet. I want people to buy our caps because they are the best caps on the scene or the coolest. The rarest and most limited edition five-panel caps that people have ever seen because they are contributing something positive to the environment. At least, they are not contributing to garments that are costing the planet or people a lot.
So, that’s how I’d summarize it, as to what’s important to me.
Any feelings or thoughts in conclusion?
We covered everything, to be honest. Again, I suppose it is what I was saying before. We are not claiming to change the world with caps, but hopefully, people can get inspired by the business model and realize that in every single industry there are resources that we need to be seeing as classified as waste because we’re incredibly inefficient. Most industries can maximize using resources to their full potential.
I do hope to pay myself a salary from this, but, also, to have people look at everything they do in their industry and take steps by saying, “Wait, is there anything that we can do in our industry?” We can, ultimately, maximize our revenues streams. To maximize resources, it doesn’t only make environmental sense. It makes economic sense as well. I think there’s an incredible scope for businesses to flourish if they can appreciate that and maximize resources.
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Original publication on www.trustedclothes.com.
All images courtesy of www.trustedclothes.com.
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